Big Difference Between On-page SEO vs. Off-Page SEO – A Complete Guide

In a pool of billion internet users, your online presence matters. Thus, search engine optimization (SEO) is essential for all websites. Not only does it help you improve your site’s Google search results ranking, but it also attracts your potential leads. However, SEO is a broad term for many factors that are mainly divided into two – On-page and Off-page.

Getting the basics right, on-page SEO focuses on optimizing the elements present within your website. Meanwhile, off-page SEO focuses on promoting your website and brand around the internet. The balanced combination of both makes your website ready to hit those search results rankings. A perfect SEO Company in India perfectly manages all the activities and balances the combination within the website. So, let’s dig right into the different aspects covered by the two.

On-page SEO

• URL optimization

Since URL is the digital address of your website, it should be well optimized too. A good URL has to be short, and easy to type and understand. It would be best if it has the brand name or a relevant keyword.

• Page speed

If a website takes too long to load, it takes no time for the reader to skip it and refer to another one. Therefore, the page speed and responsiveness of the site are essential on-page SEO aspects.

• Meta description and ALT tags

A meta description is a short content that describes what your main content is about. It helps generate readers’ interest, and Google also used these descriptions to decide whether the page is useful according to the query or not. ALT tags are simply an HTML address of an image that helps search engines find relevant image results.

• Content quality

For on-page SEO, content is king. The sole aim of any content on a website is to be meaningful, engaging, and valuable at the same time. It should reflect the credibility of the brand.

• Keywords

Keywords add a boost to your content by proving relevance to search engines. One must conduct proper keyword research to list relevant ones for your blogs, website content, articles, etc.

• Internal links

As the name suggests, internal links are simply linking other pages of your own website. It helps your readers to navigate easily. In addition, search engines used them as site indexes, improving their ranking.

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Off-page SEO

• Backlinking

Unlike internal and external linking, you need to be in the good books of high authority websites. It includes backlinking to credible sources, websites such as notable bloggers, original research pages, and more.

• Social media

Social media marketing in SEO means promoting your brand’s website through their brand page with engaging videos and content across social media platforms.

• Becoming a guest author

Guest blogging or guest posting is another powerful off-page SEO factor. It means writing and publishing articles for other websites. It helps boost site traffic and builds site credibility.

Bottom Line

SEO today is much more than just a marketing strategy. It improves your website’s quality by improving its appearance, credibility, and search engine ranking. You can achieve your dream website in no time by taking care of both on-page and off-page SEO factors. After all, a website in today’s online world is a reflection of your brand and business.