From 40 to 7000 Visitors A Month in Less Than 12 Months: A Digital Berge SEO Case Study

This Case Study will serve as a guide book and SEO tutorials for young SEO professionals and a valuable resource for decision makers, marketing managers and entrepreneurs.

There are massive benefits of using SEO. If you are a seasoned SEO professional or an entrepreneur running a business, you must be very well aware of it. And to you, the headlines like the above will not appear as a claim of a snake oil salesman.

Is It Possible To Achieve Results Like This?

Yes, if SEO is done right, it’s possible to achieve results like this. Many websites are successfully doing it across the world.

Beware of Fake SEO Companies

The only issue is that the industry is full of conmen and they cheat clients in the name of SEO. First of all, they don’t have the required knowledge of SEO and secondly, they are not willing to invest the required time and effort into the process. Most of the entrepreneurs and bloggers actually need not be convinced about the value of
SEO for their sites. They know the incredible potential of SEO to help their website rank on top of SERPs, get the qualified leads and fulfill its business objectives. Most of them are very good at SEO themselves and they apply many SEO techniques to acquire organic rankings.

Do You Really Need the Help of an Expert?

You can do the basic SEO yourself or by hiring an SEO executive. However, there are few areas where expert help is needed. We’ll discuss one such case today, where the website was doing well in terms of SEO, but wasn’t getting the desired results and traffic.

SEO Case Study of AppsToFollow.com

AppstoFollow.com is an illustrative portal for the best apps, smartphones, wearable, laptops, and consumer electronics worldwide. Started in July 2018, AppsToFollow is one of the budding technology news media sites for US, UK, Canada, Australia and other parts of the world. The aim is to reduce search attempts
for millennials interested in top apps to follow in their daily life.

How We Launched the SEO Campaign for “AppsToFollow”

We started working on this website in August 2018, when the traffic on it was mere 40 visitors per month. When the campaign ended in July 2019, the number of visitors on the site per month crossed 7000 according to Google Analytics.

That is almost a 2800% jump in the traffic.

Crucial Meeting with the Founder of AppToFollow

In the month of July 2018, we had a meeting with Sahila Sachdev, founder at Appstofollow.com.

During the meeting, she disclosed that despite creating quality content, the blog posts weren’t getting indexed on Google.

There were some severe issues with the website that their staffers weren’t able to fix.

We tried to understand their business model and the issues their website was facing.

Post the meeting, we performed a site wide audit and found the following issues:

Major Issues on the Website

§ Blog posts were not getting indexed on Google
§ Blog posts were not optimized properly

o   Meta Data was missing
o   H1/H2 Tags were missing
o   URLs were not SEO friendly

We launched a pan India SEO campaign and took the following measures:

§ SEO optimization of all blog posts available on website

o   URL Structure
o   MetaData
o   H1 Tags
o   Keywords Tags
o   Increased Keywords density within the content
o   Internal linking of blog posts

§ SEO Optimization of all Categories available on website
o   URL Structure
o   MetaData
o   H1 Tags
o   Keywords Tags
o   Added keyword rich content on category pages

Based on the meeting minutes, we set the milestones for the next 6 months.

SEO Campaign Launched

We launched an SEO campaign for our client and started with the following action plan.

Initiation of SEO Campaign

The SEO campaign was initiated with the following action steps:
§ Crawling of complete website
o  Crawled website to fetch all blog posts
§  Used paid tool “Screaming Frog” to crawl the website
§  Downloaded all blog posts for optimization
§ Analyzed all blog posts and recommended changes to
o  URL Structure
o  MetaData
o  H1 Tags
o  Blog Posts Content

The Next Step: Fixing the Blog Posts Issues

The next difficult part was to fix the erratic blog posts from SEO perspective.

§ Pinpointed pages for improvement

§ Extracted all blog posts and sorted them on the basis of
o Traffic/Page Views
o Backlinks
§ Made a single page rank for multiple search terms
§ Owned Rank #0 in Semantic Search
§ Performed COMPETITOR ANALYSIS

Indexing of URLs

§ Kept Reviewing Website for Smooth Indexing
o Fixed Issues Hindering the Indexing of URLs
§ Monitored Indexing of URLs Closely
§ XML Sitemap Creation & Submission to Google Webmaster Tool

Competitors Analysis

Competitor analysis was done in terms of:
§ # of Pages
§ Content Quality
§ Blogs and frequency of update
§ # of keywords for which competitors were Ranking
§ Analysis of Backlinks and finding Quality resources to get links

Google Webmaster Review & Analysis

Then we did a Google Webmaster review:
§ Reviewed GWT data and tweaked/updated the pages
§ Reviewed Google Webmaster and Recommend Changes to Fix Issues
On-Site SEO on Category Pages
On-Site SEO was done on Category Pages -– i.e.

action steps were:
§ Keywords Research & Analysis
§ Keywords Finalization & Bucketing

Building Quality Back-links

We continually worked to garner quality back-links – By ensuring that the website is not caught in any kind of penalty by Google. We developed links with the mix of:
● Anchor texts
● Naked URLs
● Brand citations
● Reciprocal links

Good News: At this point, Google starts indexing their blog posts!

Once the issues were fixed, site wide SEO was performed and content was optimized across the website, a lot of fresh content was created based on the targeted keywords. Afterwards,
we interlinked the blog posts.

The traffic also started increasing on a month-on-month basis.

The Results

As we mentioned in the beginning, the traffic was a mere 40 visitors a month:

In the month of July 2019, when the campaign came to an end, the number of visitors as projected by Google Analytics was 7000 per month, which was almost a 2800% jump from the initial figure, when the SEO campaign was launched.

Testimonial from Sahila Sachdev, Founder at AppsToFollow

And now a heart-warming testimonial from our happy client:
“We would like to thank the Digital Berge team for delivering fantastic results on our SEO campaigns. We are working with them for about a year. They worked within our budget and have given us solutions which effectively address all our demands. Mumtaz, the Co-Founder of Digital Berge has in-depth knowledge of search engines and their behaviour and he has always been in touch with us during our entire journey. In short, it is the first-ever SEO company in India which has successfully delivered results through their campaign. And we are glad that our decision has been proved to be the right one.”

If you are also facing any issue regarding your website or not getting the desired results in terms of lead generation or conversion, please give us a call today and we would love to discuss it with you.

Our Incredible SEO Team is Ready to Assist You

The Co-Founder of Digital Berge, Mumtaz Ali is a well-known SEO professional with more than 12 years of experience in digital marketing.

“When you choose Digital Berge as your SEO partner, you are in safe hands. We deliver what we promise and with 12+ years of experience in digital marketing, we are in the best shape to provide you world class services, and help you attain top rankings, traffic and conversion.”

–Mumtaz Ali, Cofounder of
Digital Berge, New Delhi

Give us a call and feel free to discuss your website related issues.
Phone Number: 011-24373614,
Sales Team: [email protected]

[Compiled by: Nashaat Quadri, Content Marketing Consultant, Digital Berge]