What is SEO and How to Maximise Organic Traffic with SEO Best Practices?

Did you know that India is home to one of the world’s largest and fastest-growing internet user bases? With over 759 million active internet users, the digital landscape in India is flourishing like never before. As businesses strive to tap into this vast market, the importance of Search Engine Optimisation (SEO) has skyrocketed. Today, organisations must leverage strategic SEO tools to bolster their online presence and beat the competition. If you want to expand your organisation’s digital footprint, partnering with an SEO company in India can be one of the best ways to start. But before you take the leap, let’s break down everything you need to know about what is SEO and how to maximise organic traffic with SEO’s best practices!

What is SEO?

SEO, or Search Engine Optimisation, is the strategic process of optimising websites to improve visibility and rankings on search engine results. It involves techniques like keyword research, on-page optimisation, and link building to maximise organic reach. SEO enhances a website’s relevance, credibility, and brand authority by aligning with search engine algorithms. It unlocks the potential of a website, driving targeted organic traffic and increasing the chances of conversion.

How Does Google Rank Websites on the SERP?

Google is the world’s leading search engine, accounting for over 85% of the search engine market. Hence, top SEO companies in India focus on Google’s ranking criteria while optimising websites. When users search for information, the Google Search Engine Results Page (SERP) displays web content that the algorithm deems relevant to the topic. Google’s specialised algorithm analyses webpages according to several critical metrics. These metrics are the ranking elements that usually determine if your website will get a high rank on the SERP. SEO aims to align your website with as many ranking elements as possible so that it shows up on the first page of search results.

According to Google’s latest search rating guidelines, the algorithm favours webpages that demonstrate experience, expertise, authoritativeness, and trustworthiness. This approach is called E-E-A-T and forms the basis for all the ranking elements. The algorithm checks a range of metrics to ascertain if a website shares first-hand experience, offers expertise, and provides trustworthy content from an authoritative source. The more boxes your website ticks, the higher its chances of ranking on SERPs.

Google SEO: 4 Types of Ranking Factors to Consider

There are four types of ranking factors that affect your website’s position on the SERP. SEO professionals can help you optimise for these elements and increase your SEO score. The four factors are as follows:

• On-Page Elements: These ranking factors assess the quality of the webpage content. The algorithm evaluates on-page elements to ascertain if it is informative and user-friendly.
• Off-Page Elements: These ranking factors focus on third-party endorsements. The algorithm checks for backlinks and tries to determine whether your page is considered credible by third-party websites.
• Technical Elements: Technical ranking factors evaluate if the site is secure and correctly structured for the algorithm to crawl and index it.
• Local Ranking Elements: These ranking factors focus on local SEO for users within a certain geographical frame. They combine on-page, off-page, and technical elements while prioritising factors like reviews and listings. An experienced SEO firm can help you improve your local SEO. For example, if you are in Delhi, you can work with the best SEO agency in Delhi-NCR to optimise for local searches.

How to Maximise Organic Traffic with SEO?

Now that you know the basics of how SEO works, let’s delve into the best practices that can help you boost your SEO score:

1. Detailed Keyword Research: Use reliable research tools to discover relevant keywords that align with your content and target audience. You can hire a reputable SEO company in your area to help you with this task. The best SEO agencies in Delhi-NCR can guide you to identify relevant keywords according to the search intent of your audience so that you can target them with suitable content.
2. High-Quality and Engaging Content: Create valuable, well-written content that resonates with your readers and incorporates your target keywords without stuffing or spamming. Google often prioritises long-form content that provides in-depth information.
3. Mobile-Friendly Website Design: Optimise your website for mobile devices, ensuring fast loading speed and seamless navigation for mobile users. Indian users frequently use their smartphones to access the internet, spending 90% of their online time on mobile devices. Hence, it is vital to adopt mobile-friendly web designs for better SEO scores.
4. Relevant Meta Tags: Craft compelling meta titles and descriptions that accurately represent your content and entice users to click through. Google often displays these meta tags on the SERP, and you can use them to pique your audience’s interest.
5. Page Speed Optimisation: Enhance website performance by optimising file sizes, leveraging browser caching, and streamlining code for faster loading times. Experts from a professional SEO company can help you with these technical factors.
6. User Experience (UX) Optimisation: Improve user experience through logical content organisation, enhanced readability, and user-friendly navigation. When users spend more time on your website, Google tends to rank it higher in response to similar queries.
7. Natural Link Building: You should focus on earning high-quality backlinks from reputable websites through guest posting, content partnerships, and the creation of shareable content. These steps build credibility and boost your chances of getting high ranks on the SERP.

Implementing these strategic SEO tactics can help you catapult your firm to success and stand out from the competitors. Get in touch with a reliable SEO agency to get started today!